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Prices on mobile networks vary, but in general VOXI is one of the cheaper options. Not only that, it’s also specifically cheaper than Vodafone, which is notable because it’s run by Vodafone.
So why is VOXI so cheap? And how can Vodafone afford to undercut its own network? There are four key reasons, and you’ll find these below.
1. It’s a Vodafone MVNO
As noted, VOXI is owned and operated by Vodafone, but unlike Vodafone it doesn’t have its own infrastructure, because it’s what’s known as an MVNO (Mobile Virtual Network Operator).
All of the UK’s networks other than Vodafone, Three, EE, and O2 are MVNOs because they don’t have their own masts and spectrum – instead they partner with one of those four networks (known as MNOs or Mobile Network Operators) to gain access to their wireless infrastructure.
This is part of why MVNOs tend to have cheaper prices than the big four networks – because they don’t have to invest in their own infrastructure.
However, as part of that partnership, they would typically have to pay the owner of the infrastructure, but in the case of VOXI, the owner (Vodafone) also owns VOXI, so that’s yet another avoided cost.
2. There are fewer extras
As with most MVNOs, VOXI comes with fewer extras and perks than the big networks – though it’s actually better served for them than a lot of MVNOs.
Its plans come with up to unlimited data, and in some cases include data-free use of select social media and video streaming apps, so you can use your favourite services without eating into your data allowance.
However, when compared to its parent network Vodafone, it’s clear that there’s a lot less on offer. Vodafone offers subscriptions to streaming services on some of its plans, plus access to its VeryMe Rewards app, inclusive roaming on some plans (and to an extensive number of destinations), and a wide range of plan types and durations.
VOXI gives you none of this. Its SIM Only plans are all just 30 days long, and it doesn’t really offer any other plan types – though you can buy phones and spread the cost over 30 months.
By including fewer extras with plans and a smaller selection of plan types, VOXI is able to keep its operating costs lower and ensure customers are only – for the most part – paying for the basics.
3. It’s cheap by design
Vodafone designed VOXI to be relatively affordable, as that’s the main way in which this network stands out from Vodafone itself.
Initially it was very aimed at a younger audience, of people who didn’t necessarily earn much or have much to spend on a phone contract.
That focus is a bit less clear these days, but the lower prices remain, so VOXI is inherently appealing to people who would be put off by the ‘premium’ Vodafone network.
That said, while there are fewer extras here, you should get identical speeds and coverage to Vodafone, so the most important things are present and correct.
4. Its customer service is online
If you select the ‘Contact us’ option on VOXI’s site you might expect to be presented with a list of contact methods, but instead you’re taken straight to a web chat.
Beneath that it notes that you can also contact VOXI on Facebook and Twitter, but that’s it – there’s no phone number or email.
So VOXI isn’t employing call centre staff, and while it will need some employees to man the web chat and social media pages, the number will probably be far lower than if it offered phone support.
Similarly, VOXI doesn’t have retail stores, so it’s not employing store staff, thereby keeping its overall staff numbers likely extremely low, and its costs low as a result.
It also won’t have to pay rent on call centres or stores, which is another way in which VOXI can cut costs.
