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  • Compare the best iPhone deals
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  • Save hundreds of pounds on the latest Apple phones
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Apple iPhone 16 128GB

24 month contract

£659.00 upfront

Unlimited

5G data

£10.00

a month

prices may change during contract
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Apple iPhone 16 Pro 128GB

24 month contract

£899.00 upfront

100GB

5G data

£10.00

a month

prices may change during contract
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Apple iPhone 16 Plus 128GB

24 month contract

£799.00 upfront

100GB

5G data

£10.00

a month

prices may change during contract
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Apple iPhone 16 Pro Max 256GB

24 month contract

£1099.00 upfront

100GB

5G data

£10.00

a month

prices may change during contract
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Apple iPhone 15 Pro 5G 128GB

24 month contract

£699.00 upfront

100GB

5G data

£13.00

a month

Increases annually on 1 April by £1.80
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Apple iPhone 15 Pro Max 5G 256GB

24 month contract

£759.00 upfront

100GB

5G data

£19.00

a month

Increases annually on 1 April by £1.80
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Apple iPhone 15 Plus 5G 128GB

24 month contract

£679.00 upfront

300GB

5G data

£14.00

a month

prices may change during contract
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Apple iPhone 15 5G 128GB

24 month contract

£529.00 upfront

Unlimited

5G data

£10.00

a month

prices may change during contract
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Apple iPhone 14 Pro Max 5G 128GB

24 month contract

£349.00 upfront

Unlimited

5G data

£29.99

a month

Data Rollover & Up to 30GB roaming in 50 countries
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Apple iPhone 14 Plus 5G 128GB

24 month contract

£429.00 upfront

100GB

5G data

£13.00

a month

Increases annually on 1 April by £1.80
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Apple iPhone 14 5G 128GB

1 month contract

£648.00 upfront

3GB

5G data

£12.50

a month

EU Roaming
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Apple iPhone 14 Pro 5G 128GB

24 month contract

£889.00 upfront

90GB

5G data

£16.00

a month

prices may change during contract
EU roaming up to 25GB
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Mobile networks may increase prices in line with the consumer price index each year. Please check individual network's terms before purchasing.

Popular Phones


Apple iPhone 16
Apple iPhone 16 pro
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Apple is one of the world's largest and most valuable companies, and a significant part of that success can be attributed to the iPhone.

It was Apple's release of the first iPhone way back in 2007 that effectively set the template for the modern smartphone era. Its responsive capacitive touchscreen, icon-driven UI, and (a year later) unified App Store, would prove revolutionary.

While Apple is often only the second or third largest smartphone maker in the world these days, its iPhone line continues to provide the most popular individual smartphone models on the market. As a result, where Apple goes, other smartphone manufacturers tend to follow.

Apple phones with 5G

Apple was relatively late to the 5G party. It only started supporting the new generation of mobile network with the iPhone 12 range, which launched in October 2020. However, by now there are a huge selection of 5G iPhones. Here are the current iPhones that offer 5G:

 

5G

iPhone 16 Pro Max

iPhone 16 Pro

iPhone 16 Plus

iPhone 16

iPhone 15 Pro Max

iPhone 15 Pro

iPhone 15 Plus

iPhone 15

iPhone 14 Pro Max

iPhone 14 Pro

iPhone 14 Plus

iPhone 14

iPhone SE (2022)

iPhone 13 Pro Max

iPhone 13 Pro

iPhone 13

iPhone 13 Mini

iPhone 12 Pro Max

iPhone 12 Pro

iPhone 12

iPhone 12 Mini

Which Apple iPhone should I buy?

One thing to note from the outset is that Apple is a premium smartphone brand, and there's no such thing as a cheap iPhone. With that said, it has greatly diversified its offering over the years, so there is something for many, if not all, budgets.

Though the cost of entry is relatively high, you are at least guaranteed a certain quality of experience. Apple's customer service and quality control are second to none, and its legacy support in terms of ongoing software updates is streets ahead of some of the competition.

Basically, any brand new iPhone – even older models that are still in stock – will offer you a slick experience, guaranteed. You can buy with confidence.

Best Apple iPhone

The iPhone 16 Pro Max is the current range topper, which means it's the best iPhone ever made in several key areas. It ties with the iPhone 16 Pro on power, but its 6.9-inch OLED display is the biggest in the range.

It also has the best battery life of any iPhone, and an exceptional camera system, with a 48MP main camera, a new 48MP ultra-wide one, and a 12MP telephoto, offering 5x optical zoom.

The iPhone 16 Pro Max also has the best battery life of any iPhone, it’s ready for AI, and it has handy features you’ll find across the iPhone 16 line, like a customisable Action button and a Camera Control button.

Cheapest Apple iPhone

The cheapest iPhone in Apple's line-up is the iPhone SE (2022), which starts at £429 SIM-free. Many network operators continue to offer Apple's older handsets as new, but the iPhone SE (2022) is the cheapest device that can be considered current.

For your money you're getting a compact phone with a 4.7-inch LCD display and a Touch ID home button. Internally you get Apple's A15 Bionic chip, which is the same powerful chip behind the iPhone 13 line. You also get a very capable 12MP camera.

Best overall value Apple iPhone

When it comes to value for money, the iPhone 16 has to be the best phone that Apple has to offer. It has a similar design to the range-topping iPhone 16 Pro Max, including an Action button and a Camera Control button, and it also supports Apple Intelligence.

Its A18 chipset is almost as powerful, it has the same amount of RAM, and its dual-lens camera also excels.

Pushing the iPhone 16 hard in the value stakes is the iPhone 14. Despite being an older model, Apple still sells this, and at a much lower price than the latest phones. It’s also still a fast, capable handset.

Recent Apple iPhones

The iPhone 16 line contains the most recent Apple phones on the market at the time of writing. Apple tends to release new mainline phones towards the end of every calendar year, in September or October. You can expect the iPhone 17 (or whatever it's called) to launch during these months in 2025.

Apple has also launched three slightly more affordable iPhone SE models, one in March 2016, one in April 2020, and one in March 2022. So keep your eyes peeled for a potential new model in that range as spring rolls around.

Conclusions

Apple's iPhone is the brand that launched the whole smartphone craze, and it continues to supply the slickest and most cohesive package on the market. Apple's phones aren't always the most technically advanced in all areas, however, and they're typically quite expensive.

But they have some of the best camera technology in the business, as well as the most secure and cohesive software. Add in peerless customer service and technical support, and you have a smartphone brand that practically guarantees peace of mind. That's priceless.

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