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EE Smart Benefits explained

27th October 2021

EE Swappable Benefits

EE knows that not everyone wants the same extras with their phone contract, which is why it has launched a selection of ‘Smart Benefits’.

These are extra benefits that you can choose between, with some plans allowing you to select up to three Smart Benefits.

Below we’ll explain exactly what Smart Benefits are available, how you get them, and how they work.

What are Smart Benefits?

Smart Benefits are extra perks available with EE’s ‘Smart Plans’ (which also include other extras such as Stay Connected, which allows you to stay connected if you run out of data).

Smart Benefits include things like a free subscription to Netflix, or the use of unlimited data with a selection of video streaming services. When you first take out a compatible plan, you’ll be able to choose either one or three of these Smart Benefits.

EE offers Smart Plans with one benefit if you pick a plan with an Android phone, or with either one or three benefits (from a different selection) if you pick a plan with an iPhone.

On SIM Only though, while it still advertises the three-benefit plans as designed for iPhone, there’s nothing to stop you choosing one of these if you have an Android phone – it’s just the selection of benefits is more Apple focused, as you can see below.

There are also Smart Benefits available on ‘Connected Device’ plans (meaning a tablet, laptop or data SIM). The selection here is slightly different again.

What Smart Benefits are available?

At the time of writing, EE offers five Smart Benefits on Android plans and six on iPhone plans, with some crossover. For Android, There’s an Apple Music subscription, a Netflix subscription, and a BT Sport Ultimate subscription (which gives you access to BT Sport on your phone or tablet in 4K HDR).

There’s also a Roam Abroad Pass (which lets you roam for free in the US, Canada, Mexico, Australia and New Zealand as well as the standard free roaming locations). It’s worth noting that from January 2022, EE will no longer offer free roaming in Europe as standard, but with the Roam Abroad Pass you’ll still be able to do so.

Finally, there’s a Video Data Pass, which lets you use an unlimited amount of data for select services without it coming out of your data allowance.

The services in question are Netflix, YouTube, BBC iPlayer, BT Sport, Amazon Prime Video, TV Player, Twister Mirror, My5 and BritBox. Of course, the Video Data Pass only covers the data – where relevant you’ll still need a subscription to the supported services.

If you have an iPhone plan on the other hand then you have a choice of Apple Music, Apple TV Plus, Apple Arcade, BT Sport Ultimate, Roam Abroad, or a Video Data Pass.

You can also get a Smart Benefit on some tablet, laptop and data SIM plans. The selection available there includes Netflix, BT Sport Ultimate, a Video Data Pass, Roam Abroad, or Microsoft 365 Personal.

How do I get Smart Benefits?

Smart Benefits are available as part of EE’s Smart Plans and Full Works iPhone plans, and can be had on both Pay Monthly and SIM Only, as well as with a tablet, a laptop or a data SIM.

When you take out one of these plans, you’ll be asked to select your Smart Benefits during checkout.

Note however that if you take out a plan with unlimited data, you’ll only be able to choose between a smaller selection, as the Video Data Pass wouldn’t benefit you, and therefore isn’t available as an option.

Once you’ve chosen your Smart Benefits, EE will send you a message from 150 with the steps needed to get them up and running.

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How many Smart Benefits can I have?

At the time of writing Smart Plans come with either one Smart Benefit or three Smart Benefits. The number you can get will be clearly listed, with the plans including three benefits costing more. 

What if I want more benefits?

If you want more benefits, then many of them are available as paid extras. The Video Data Pass is £8.99 per month, Apple Music is £10 per month, Roam Abroad is £10 per month, and BT Sport is £20 per month. You can also add Amazon Prime Video or BritBox to your account for £5.99 per month. 

If doing this, it’s worth making sure you choose one of the most expensive ones (such as Roam Abroad) as your ‘free’ benefit and pay for the cheaper ones. 

Note that BT Sport is so expensive when paid for separately because it includes large screen access when bought this way. If you take it as a Smart Benefit, you then still have to pay £5 per month for large screen access. For free you can only use it on mobile devices. 

Note also that EE used to offer two additional Smart Benefits - a Gamer’s Data Pass (which lets you play Pokémon Go, Harry Potter: Wizards Unite, FIFA Mobile, Star Wars: Galaxy of Heroes, and stream on Twitch without it coming out of your data allowance) and a Music Data Pass (which lets you use Apple Music, Spotify, Tidal, Deezer, BBC Sounds and Primephonic without using up your data allowance). 

These are no longer offered as Smart Benefits at the time of writing, but you can pay for them separately, with the Gamer’s Data Pass costing £7.99 per month and the Music Data Pass costing £5. 

How can I see which Smart Benefits I have active?

Simply head to the 'Plan, Benefits & Add-ons' section of the My EE app (available from the App Store and Google Play Store). Alternatively you can find out via the My EE account website, or by texting SMART to 150, or by speaking to an EE advisor.

Is there anything else I should know about Smart Benefits?

Roam Further includes a roaming data limit of 15GB or your plan limit, whichever is lower, and the BT Sport app requires a TV licence to use. 

The Video Data Pass only functions “in the countries included in your plan allowance.

Can I swap my benefits?

Not on current Smart Plans. EE used to offer similar plans with ‘Swappable Benefits’ which allowed you to change your benefits every 30 days, but if you take out a plan now, you’ll be locked into what you choose for the duration of the contract. 

Editorial Manager

James has been writing for us for over 10 years. Currently, he is Editorial Manager for our group of companies ( 3G.co.uk, 4G.co.uk and 5G.co.uk) and sub-editor at TechRadar. He specialises in smartphones, mobile networks/ technology, tablets, and wearables.

In the past, James has also written for T3, Digital Camera World, Clarity Media, Smart TV Radar, and others, with work on the web, in print and on TV. He has a film studies degree from the University of Kent, Canterbury, and has over a decade’s worth of professional writing experience.

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