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EE Inclusive Extras explained

14th July 2026

EE Swappable Benefits

EE knows that not everyone wants the same extras with their phone contract, which is why it has launched a selection of ‘Inclusive Extras’, previously known as ‘Smart Benefits’.

These are extra benefits that you can choose between on select EE plans.

Below we’ll explain exactly what Inclusive Extras are available, how you get them, and how they work.

What are Inclusive Extras?

Inclusive Extras are extra perks available with EE’s ‘All Rounder’ and 'Full Works’ plans (which also include other extras such as EE’s highest data speeds).

Inclusive Extras include things like a free subscription to Netflix or Apple Music. When you first take out a compatible plan, you’ll be able to choose one of these Inclusive Extras.

What Inclusive Extras are available?

At the time of writing, EE offers the following Inclusive Extras on All Rounder for Android SIM Only and handset plans:

Google AI Plus, and Netflix Standard with adverts.

If you choose an All Rounder for iPhone plan, then you’ll instead be able to choose from Apple Music or Apple TV, or for an extra £5 a month you can select Apple One, which is a combined subscription to Apple Music, Apple TV, and Apple Arcade, as well as coming with 50GB of iCloud Plus storage.

If you take out a Full Works plan for Android plan (either on SIM Only or with a smartphone) then you’ll be able to choose from:

Netflix Premium, Xbox Game Pass Ultimate, Google AI Pro, or TNT Sports on HBO Max.

And a Full Works for iPhone plan will get you the choice of TNT Sports on HBO Max or Apple One.

How do I get Inclusive Extras?

Inclusive Extras are available as part of EE’s All Rounder and Full Works plans, and can be had on both Pay Monthly and SIM Only, as well as with a tablet or laptop. Though note that you need to be an existing Pay Monthly customer to get a tablet or laptop with a data plan (and an Inclusive Extra). Also, you can’t get Apple Music, Apple TV, or Apple Arcade with a tablet or laptop plan.

When you take out one of these plans, you’ll be asked to select your Inclusive Extras during checkout. Alternatively, you can set them up via the EE app, or by texting ‘PICK’ to 150.

Once you’ve chosen your Inclusive Extras, EE will send you a message from 150 with the steps needed to get them up and running.

How many Inclusive Extras can I have?

At the time of writing, you can only have up to one Inclusive Extra on currently available plans. Note however that some previous plans allowed up to three, and that some of these extras can be added at extra cost if you want more than one.

What if I want more extras?

If you want more extras, then many of them are available as paid extras – or you can get them direct from the company that creates them. Google AI Plus is £4.49 per month, Google AI Pro is £18.99 per month, Netflix Standard with adverts is £5.99 per month, Netflix Premium is £18.99 per month, Xbox Game Pass Ultimate is £16.99 per month, Apple Music is £10.99 per month, Apple TV is £9.99 per month, Apple One is £18.95 per month, and TNT Sports on HBO Max is £30.99 per month.

In any case, if you’re paying extra for a second one of these subscriptions, it’s worth making sure that the free one you choose as an Inclusive Extra is the highest value of the two. For example, you might choose to get the TNT Sports on HBO Max Inclusive Extra and then pay separately for the cheaper Xbox Game Pass Ultimate.

How can I see which Inclusive Extras I have active?

Simply head to the 'Plan, Inclusive Extras & Plan Add-ons' section of the EE app (available from the App Store and Google Play Store). Alternatively, you can find out via your EE account online, or by texting SMART to 150.

Is there anything else I should know about Inclusive Extras?

EE used to offer a slightly different selection of Inclusive Extras, including one that added free roaming to plans. But rather than this being an Inclusive Extra, it now comes as standard on select plans.

Can I swap my extras?

Yes, you can swap your extra via the EE app.

Editorial Manager

James has been writing for us for over 10 years. Currently, he is Editorial Manager for our group of companies ( 3G.co.uk, 4G.co.uk and 5G.co.uk) and sub-editor at TechRadar. He specialises in smartphones, mobile networks/ technology, tablets, and wearables.

In the past, James has also written for T3, Digital Camera World, Clarity Media, Smart TV Radar, and others, with work on the web, in print and on TV. He has a film studies degree from the University of Kent, Canterbury, and has over a decade’s worth of professional writing experience.

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