O2 is on a roll with 4G upgrades and the latest area to benefit is the town of Shaftesbury in Dorset. The upgrade will allow O2 customers living and working in the area to be more productive than ever before, or just stay entertained when out and about. That's thanks to superfast downloads, high quality streaming and more, which are all now possible.
Derek McManus, chief operating officer, Telefónica UK told Blackmore Vale Magazine: "O2 customers in Shaftesbury can now experience faster mobile internet on their devices such as streaming high definition TV, shopping on the go, and video calling.
"For our business customers, 4G is all about working more effectively. For instance, they can work remotely, access cloud services and collaborate using apps. O2 4G can make everything easier for our customers."
This should be welcome news for residents of Shaftesbury. As while Vodafone already has decent 4G coverage in the area Three currently has none and EE only has very limited outdoor coverage, with no 4G availability indoors.
It’s all part of a £600 million investment this year alone, and an expected total of £3 billion invested in its network and services by the end of 2017.
O2 already offers 4G in more than 600 large towns and cities across the UK, as well as thousands of smaller communities. The network will ultimately be bringing these superfast speeds to at least 98% of the UK population.
The other UK networks are showing similarly good progress though. EE is still the market leader with over 93% UK population coverage. Then there's Vodafone, which rivals O2, while Three is quickly catching up and standing out with innovations like 4G Super-Voice.