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EE makes impressive inroads with 4G for UK travellers

21st February 2014

EE makes impressive inroads with 4G for UK travellers

EE bring 4G to busy travel routes and destinations.

We have been following EE’s rollout of 4G since it launched back in October, 2012 and it just gets better, month on month.

Starting from zero 4G customers at the time of launch, EE accrued two million customers 10 months later and looks set to move towards five or six million by the years end. A recent financial report issued by EE shows they added over 800,000 4G customers during the last quarter of 2013 alone.

EE has not been slow to take advantage of its market leading position by ensuring that customers looking for 4G whilst on the move are catered for.

Recent research from Ranstand Analysts points out that  "in a survey of over 2,000 British workers, the number of employees who work while they commute has risen from 4.8% in 2008 to 7.5% in 2013".

The research makes it clear that many users need 4G whilst on the move. EE obviously understand this, by ensuring 4G is accessible to their customers no matter which mode of transport they use.

EE’s 4G Network Rollout

EE confirmed it has rolled out 4G to a further 14 towns and cities. These : Belper, Cannock, Ellesmere Port, Grangemouth, Harrogate, Hartlepool, Keighley, Motherwell, Paignton, Richmond (North Yorkshire), Skelmersdale, Torquay and Widnes.

EE are now in the commanding position of offering 4G to users in 174 towns and cities covering 70% of the UK population.

EE’s 4G Rollout to UK Airports

We recently covered that EE will bring 4G to the Channel Tunnel  during the Summer. EE have today confirmed that 4G is now available in 14 of the UK’s Airports. These are: Heathrow, Gatwick, Stansted, Luton, City, Birmingham, Manchester, Edinburgh, Glasgow, Newcastle, Liverpool John Lennon, Bristol, Nottingham East Midlands, Leeds-Bradford, Belfast International, George Best Belfast City, Robin Hood and Blackpool.

4G Rollout to Trains

In addition, EE confirmed it is making 4G connectivity available on some of the busiest rail routes this year. 4G will first be switched on for the line from London Euston to Birmingham New Street, then it will extend to Manchester and Liverpool, and at the same time south from London Victoria to Brighton. Before the end of the year it will be extended to Glasgow.

4G Voice Call Quality and Reliability

EE have committed to spending £275 million for 2014 on call quality and innovation.

4G phone call quality and reliability will be improved for rail passengers on routes from London Euston to Glasgow Central and Edinburgh Waverley to Glasgow Queen Street will be enhanced by summer, with routes from London stations to Bristol, Nottingham, Southend and Cambridge joining by the end of the year.

4G phone call quality and reliability will also be improved for motorists on the UK’s busiest roads. The M25, M1, M4, M6, M8 and M74 will all be enhanced routes by summer. The M3, M5, M40, A1(M) and M62 will all be covered by the end of the year.

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