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Smartphones can be expensive, especially when coupled with unlimited data or a big name network, but EE’s Good As New service aims to minimise the sting on your wallet by offering good as new phones, tablets, and smartwatches for discounted prices.
It’s a bit like buying a refurbished device, but better, as said device is almost new and in perfect condition.
Here’s everything you need to know about Good As New, including exactly what it is, what you can get, and the sorts of prices you’ll have to pay.
What is Good As New?
A ‘Good As New’ device is a phone or tablet which has been purchased by an EE customer and returned within 14 days.
To qualify for the service the product must be free of scratches and other noticeable marks, and EE will ensure that all data is erased, the device is returned to its factory settings, and it’s packaged in its original packaging.
Good As New devices are also extensively tested, to make sure they live up to the name. They also can’t have been in for repair for a known fault.
Plus, all devices will come with a Lifetime Guarantee from EE, which covers you against any manufacturer faults for the lifetime of your plan, and you’re even entitled to return them within 14 days, just like the person before you was and did.
So in every way that counts they really are as good as new. They may not have been used at all and if they have then 14 days or less isn’t enough time for the battery to have been at all worn down or anything, and they’ll look new, because if they don’t they’re not sold on as Good As New devices.
If anything does go wrong, they’re covered under warranty anyway, so you can have the same peace of mind as if you’d bought a new product.
Yet because they’re not quite new EE is offering them on Pay Monthly plans for lower prices. That could mean money off up front or money off your monthly bill, or both, with a maximum saving of £240 at the time of writing.
What’s available and at what prices?
Good As New devices are available exclusively from EE’s online shop – so you won’t be able to get them in store.
The selection at the time of writing includes loads of phones plus tablets and smartwatches – though the exact selection will of course fluctuate based on what devices are returned to EE.
Samsung Galaxy S25 Ultra Good As New plus loads more
Current smartphone highlights include a 256GB Samsung Galaxy S25 Ultra, which you can save up to £240 on, with prices starting at £37.84 a month with £30 upfront.
Other high-end phones available on Good As New include the iPhone 15 Pro Max, which you can save up to a £120 on, and the Google Pixel 9 Pro XL, which you can save up to £180 on compared to buying it new. There’s also a £120 saving on the Samsung Galaxy Z Fold 6 and a £226 saving on the Samsung Galaxy Z Flip 6.
There’s also a selection of mid-range and lower end handsets on Good As New, such as the Google Pixel 9a and Samsung Galaxy A15 5G, both at a bargain price.
Over in smartwatch land meanwhile you can currently get a Samsung Galaxy Watch 7 at a £96 discount, while if you’re in the market for a tablet there are a handful of options, including a saving of up to £129 on the Samsung Galaxy Tab A9 Plus.
So Good As New is a great way to get a bargain on a phone, watch or tablet, and as this is EE, you’ll be on arguably the fastest 4G network too, and one which has a rapidly growing amount of 5G coverage.
