June 10, 2014

EE unleashes superfast donkeys in West Kirby

EE unleashes superfast donkeys in West Kirby

Donkeys packed with 4G connectivity what next?

EE’s 4G roll out is continuing unabated and West Kirby was among the recent towns to get access to the superfast mobile network. EE decided this was worth celebrating and chose a rather unusual way to do it.

On Saturday the 7th of June EE brought a pack of donkeys to West Kirby beach and offered people free donkey rides. Seaside towns have a long history of donkey rides along beaches and EE brought it into the 21st century by equipping each donkey with superfast 4G technology in their saddles, transforming them into four-legged Wi-Fi hotspots.

This then allowed parents to connect to the donkeys with their phones or tablets and speedily upload pictures and videos of their children enjoying the donkey rides. Sadly the fun had to come to an end and the four donkeys- Bolt, Zip, Lightning and Flash are no longer superfast, but West Kirby still is.

Pippa Dunn, Chief Marketing Officer at EE, said: “4G is changing the way we behave and there is an increased appetite for sharing those magic moments on-the-go. EE is bringing 4G to more regions across the UK than ever before and with summer just around the corner, we wanted to make the ‘best of British’ even better. It’s great for everyone to be able to stay connected all the time, even in more remote spots like on the beach.”

Gateshead, Birkenhead, East Grinstead, Leighton Buzzard, Wallasey, South Shields, Wakefield, Coatbridge, Lisburn, Bangor (NI), Newtownards, Omagh, Port Talbot and Neath have also all recently been given access to 4GEE, bringing the total up to 215 large towns and cities and 2,588 small towns and villages which now have 4GEE, amounting to 72% of the UK population in all.

Have you read how EE are making impressive inroads with 4G for UK travellers?

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