November 19, 2012

4G Test Pilots Wanted


Huawei and EE have started a neat 4G mobile network and 4G phone marketing campaign which is called “4G Test Pilots Wanted”. The campaign features a series of road shows supported by an on-line, print, and social media campaign. Last Friday the roadshow went to Strafford shopping centre in London with more events planned.

The “4G Test Pilots Wanted” campaign involves both EE ( which own Orange and T-Mobile ) and Huawei promoting the recent launch of EE’s 4G mobile network and Huawei’s 4G products i.e. the Huawei Ascend P1 4G phone, the E589 4G mobile Wi-Fi device and the E392 4G dongle.

The theme of the “4G Test Pilots Wanted” campaign features a series of photos showing how people’s faces are distorted by the “G-force” of the Huawei 4G phone they are holding – as shown above. 4G is currently around 5 times faster than a standard 3G network. has just reviewed the Huawei Ascend P1 4G smartphone when our review concluded “With 4G you get faster download speeds and the Huawei Ascend P1 LTE 4G makes the most of that. A tweaking to the design means it is more robust than the original Ascend P1. There’s the same, but still impressive, 8-megapixel camera, dual core-processor, and gHD screen”. More here.

The other devices featured in the the “4G Test Pilots Wanted” campaign are  the E589 4G mobile Wi-Fi device ( which acts as a 4G hotspot and can connect up to 5 devices to the 4G mobile network simultaneously  ) and the E392 4G dongle – more here.

“The introduction of 4G technology in the UK delivers a lightning injection of pace into UK airwaves. It is hugely exciting to be a part of this era-defining moment. For speed and performance, Huawei’s 4G devices will blow people away. This campaign perfectly captures that” said Huawei Device UK and Ireland Marketing Director Jill Styring.